AMTA Massachusetts

Since 1994, Randall Craig has helped businesses grow using web and social media strategy.  He founded several successful start-ups, held a long-time position at a “big-four” consulting firm, and was an executive at an American public company. He has served over 100 clients, including newspapers, educational institutions, non-profit associations, government, and entrepreneurs.  He has presented to hundreds of audiences, including at the 2010 AMTA national convention.

He lectures at the Schulich School of Business, has a column on Monster, and is the host of Professionally Speaking TV.  Randall is the author of six books (including one best-seller).   He has appeared on numerous TV and radio shows, and has been profiled in all national media.  Beyond his consulting and speaking, he served as the 2010 Toronto Chapter president of the Canadian Association of Professional Speakers.  He has a CFA, MBA, CMC, and a Black Belt in Karate.  More information at www.RandallCraig.com. 

You probably have a web site, blog, and maybe even a LinkedIn profile.  If you are on the leading edge, you are on Facebook, and maybe even have experimented with YouTube or Twitter.  But is all of this giving you exposure?  How are you doing in your search engine rankings?  Do prospective clients understand the depth of your training and expertise? Most importantly, is Social Media helping to grow your business?

Social Media is either a complete waste of time... ...or the most important plank of your marketing strategy.

It all depends on your approach:
• Do you know how an Anchor and Outpost strategy can significantly increase your exposure - and your search engine ranking?
• Do you know how to prevent others from hijacking your identity?
• Do you know how to properly integrate your Social Media strategy with your Business Strategy?
• Do you know that you can update your "status" on all of the social networking sites (and on Twitter) with one click?
• Do you know how to use the hidden integration power of the social networks to significantly cut down your maintenance time?
• And much, much more!

You spent an entire career developing your expertise...  ...why not let people know about it?

This Master Class is based on Randall Craig's books "Online PR and Social Media for Experts, 4th edition" and "Social Media for Business"; the session will touch on the basics, but the real focus will be on how to use the tools to grow your business, avoid risk, without wasting your time.

This session will include time devoted to translating the concepts and strategies into a specific action plan, Questions and Answers, Implementation brainstorming, and "Hotseat" social media feedback.

Unsure if you should attend?  Listen to what other entrepreneurs said:  http://www.youtube.com/user/ProSpeakingTV, and learn about Randall Craig (http://www.RandallCraig.com)